We are currently forming a collaboration of forward thinking companies to work together with a rising star in the
racing world and a 200 mph race car to send powerful environmental
messages to millions of race fans and call them to action. By having several companies
working together to form "Leilani's Eco Dream Team" the cost to sponsor the Eco Dream car will
be much more affordable than one company serving as the lone primary sponsor. Each race, Leilani's Eco Dream
car will carry an environmental message: a CFL lightbulb, a canvas grocery bag, a recycling message, etc.
The Eco Dream Car's message will call to action millions of race fans to do their part to make a difference.
Download an overview of Leilani's Eco Dream Team
Imagine 75 million NASCAR fans recycling their cans. Imagine 40 million
IndyCar fans changing out their light bulbs for CFLs. Imagine every race
team offsetting their carbon footprint. Imagine every corporate race
sponsor taking responsibility for their environmental impact. Imagine
every race track with a recycling program. Imagine every racing series
using clean renewable biofuels.
To spread environmental awareness utilizing a powerful and proven
marketing vehicle in the form of a 200 mph race car and a woman who's
passions are both winning races and fighting to protect the environment.
Leilani's Eco Race Car will be a vehicle to send her to victory lane but
more importantly it will send powerful environmental messages and call
to action millions of race fans. The Eco Dream Team will continue
Leilani's commitment to offset any unavoidable emissions from any race
we participate in.
A group of forward thinking companies come together to become associate
sponsors of Leilani's Eco Dream Team, drastically reducing the
cost to sponsor a race car. (Example: instead of one company with a $1
million contract, we have five companies with a $200,000 contract) The
environmental message becomes the "primary sponsor." In other words, the
most prominent space on the race car will carry the eco message. So how
does your company get exposure? Eco Dream Team sponsor logos will still appear
on the race car as associate sponsors. In addition, sponsors will be
showcased on Leilani’s Eco Dream Team racing suit, crew uniforms, pit
equipment, and race team hauler. All press releases, Leilani’s
racing and eco website will feature her Eco Dream Team sponsors. In
addition, brands will get exposure via television, radio, internet,
magazine, newspaper, commercials, personal appearances, magazine and
newspaper interviews. Leilani's announcement of her sponsorship in
2007 was featured on the largest electronic billboard in the world -
Reuters in New York City's Times Square --
view photos here.
All sponsors will have full rights to use Leilani and the Eco Dream Team race car name,
likeness, and imagery in their advertising. Trackside hospitality is also
available, details upon request.
Auto racing is the number one spectator sport in the world. 18 of the top 20 attended sporting events in the US are auto races.
Auto racing is the number two sport on television, second only to NFL. More people tune in to watch NASCAR than baseball,
basketball, and hockey combined.
Of all sports enthusiasts auto racing fans show the highest level of brand loyalty and brand awareness.
Auto racing is a $43 billion industry. With 25% of every marketing dollar spent on motorsports, the industry has a consistent annual average 15% growth rate.
Nearly one third of Americans consider themselves fans.
Women make up nearly half of the auto racing audience both on television and trackside.
A rising star in the racing world, Leilani Munter is one of a handful of
women in the world to race cars at speeds of over 200 mph. In 2007
Sports Illustrated named her as one of the top ten female race car
drivers in the world.
Almost as well known for her environmental activism, Leilani is also
politically active in the legistlative fight for the environment. In 2008 she
went to Capitol Hill to speak with Congress on behalf of climate issues.
Leilani purchases an acre of rainforest for every race she runs to offset
her carbon footprint and has been a long time vegetarian and eco activist.
Leilani holds a bachelors degree in Biology specializing in Ecology,
Behavior and Evolution from the University of California San Diego.
While attending college she worked as a volunteer at a wildlife rescue
and rehabilitation center.
She started racing cars in 2001. By 2004 she had gained the attention of the racing world when she finished fourth
at Texas Motor Speedway, the highest finish for a female driver in the history of the racetrack. By 2006 she
had raced her way from the short tracks of southern California all the way to the high banks of Daytona International
Speedway. In 2007 Leilani received a life changing call from an IndyCar team and later that year she became the fourth
woman in history to race in the Indy Pro Series, the developmental league of IndyCar.
Her racing accomplishments have landed her on five magazine covers and in the pages of Italian Vogue, Esquire, Sports Illustrated
and USA Today. She is no stranger to television either, with appearances on NBC Sports, National Geographic, and ESPN.
Leilani has earned the respect of legends in her sport -
click here to read what people they are saying about Leilani
See Leilani in front of the camera -
view videos of Leilani on and off the track
having trouble viewing the slideshow?
download the latest flash player
Slideshow: Click here to learn about the Firestone Indy Lights
Slideshow: Click here to learn about the ARCA Series
If you can imagine this, we want you to join Leilani's Eco Dream Team.
We are looking for companies with imagination. Companies who are
taking responsibility for the enviroment and want to educate others.
Companies who believe they can make the world a better place.
Companies that know by working together we can make a bigger
difference than we can when we work alone. Companies that want to
collaborate with other forward thinking organizations to send a powerful
message. A message that says, we know we are not perfect but we are
going to do everything we can to make the world a better place. And
with each step we take, we get closer to a better tomorrow. A tomorrow
where green technology can power race cars to 225 mph. A message that says together we can change the world.
Your company can take advantage of major marketing opportunities with international exposure via radio, internet,
magazine, newspaper, and television with Leilani. As a competitive female in a male-dominated sport, Leilani's is a
story that can be appreciated well beyond race fans. Because of her unique presence, Leilani can offer promotion that
goes far beyond the racetrack. Commercials, personal appearances, radio, television, magazine, and newspaper interviews
are just part of the promotion that could focus on your company as a partner. The sky's the limit.
Leilani current plans are to spend 2009 racing in both the
Firestone Indy Lights (the development league of IndyCar)
and in the
ARCA Re/Max Series (a developmental league for NASCAR). She has a top quality IndyCar team ready to field cars for her
in Indy Lights and a top quality NASCAR team ready to field cars for her in the ARCA Re/Max Series.
View her tentative schedule. For more information on these sponsorship opportunities, which include live national television on VERSUS and Speed, please contact Leilani's management:
Dan Levy
Vice President, Management
Wasserman Media Group, LLC
8540 Colonnade Center Drive, Suite 407
Raleigh, NC 27615
919.256.1600 office
919.256.1601 fax
www.wmgllc.com
Dan is a pretty busy Jerry McGuire kind of guy so we ask that you start by emailing
Dan's assistant Marissa Nilon in Los Angeles,
email Marissa Nilon.
If you don't hear back from us, please follow up with an
email to Dan.
