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HOSTESS LAUNCHES THE 2007 HOSTESS RACE DIVAS CALENDAR
Source: Interstate Bakeries Corporation
KANSAS CITY, Mo. (Sept. 12, 2006)-- Now the whole year can be as sweet as the racing season with the
introduction of the limited-edition 2007 Hostess Race Divas calendar, which features 12 months of Danica Patrick (IRL),
Melanie Troxel (NHRA) and Leilani Munter (NASCAR).
In addition to monthly Hostess Race Divas photos, the calendar lists monthly racing milestones and provides an insider's take on Race Divas' stats and background with insight from the drivers on their success. Each month also includes a Hostess recipe, such as Twinkie Lemon Fruit Tarts and a Black Forest Dessert made with Hostess Cup Cakes. The calendar also includes coupons for savings on Hostess products.
"The Hostess Race Divas are the sweetest team in racing and now fans of America's iconic snack cakes and the most popular female drivers can enjoy both all year long," said Lynna Adams, Consumer Promotions Manager for Hostess.
Starting September 12 through September 30, 2006, the limited-edition calendar is available free by mail with the purchase of specially marked multipacks of Hostess Twinkies®, Cup Cakes and HoHos® or snack packs of Hostess Twinkies®, Cup Cakes, HoHos®, and Frosted and Powdered Donettes® plus the cost of shipping and handling. See specially marked multipack cartons and snack packs for details or motor to http://www.hostesscakes.com for redemption information.
In November 2005, Hostess announced that three of professional racing's leading women drivers -- Danica Patrick (IRL), Leilani Munter (NASCAR) and Melanie Troxel (NHRA) -- signed on to become Hostess "Race Divas" under a new sponsorship agreement with the brand famous for many of America's all-time favorite snacks.
The maker of Hostess products, Interstate Bakeries Corporation, is one of the nation's largest wholesale bakers and distributors of fresh baked bread and sweet goods under various brand names including Wonder®, Dolly Madison®, Baker's Inn®, Home Pride®, Merita® and Drake's®. For more information visit http://www.hostesscakes.com.
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